Hotel On Rivington

"It's inspiring to be around this kind of passion."

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As photographers we are called to bid on assignments all the time. My approach to this is to stay calm until the job is awarded. It's a "We win some or win it next time" kinda thing.

That said, they're some assignments I just can help but to be super excited about before it's awarded. As for the Hotel On Rivington, that was just the case. I really wanted this one and I got it.

This assignment was to require me to use my entire bag a tricks. We were to build an entire catalog of imagery over 5 days. The photographs would span across architecture, street, portraits, lifestyle and food. Everything shot had to re-inforce the brand identity which is intended to highlight lifestyle elements of the Lower East Side.

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The artistry of what is happening in the hotel was a huge component to achieving our goals. And it was everywhere... on the walls, in the design, in the food, in JIA, in the management's vision for the hotel.

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Chef Vincent Chirico

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Peach, Burrata with Speck & Salted Almonds

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I pretty much ate this every meal!

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