A butcher's son, shooting food life!
If you know me, you know that I grew up in my father's butcher shop, and on Sundays, my mother would make the meatballs before we woke up for church. My love affair with food and cooking stems from this. And it's only natural that I often shoot food and the lives surrounding it.
I like the term “Food Life,” and when thinking about creating marketing content for hotels, I never want to leave this out. Building a body of imagery for a hotel without showcasing the “Food Life” of the property misses a budget-friendly way to deepen the hotel's story. If you have the food, the kitchen, and the chef… then shoot it.
It is an invaluable component of a hotel’s content library.
Everyone I know has that one dish they loved from childhood, that memory. Every time I travel, I get excited about the food I’m going to eat. It is a great way to create depth to the monotony of only having architectural images on the website. The “Food Life” content bridges the needed functional imagery showing spaces and the experiential, identifiable imagery which inspires us to travel in the first place.
I am left questioning why we leave it out or minimize it. The versatility of the content can be utilized in all the spaces of the hotel marketing strategy. Without much change to the content, the imagery can support promotional efforts for business travel, groups and events, family, and local markets.
The images below are examples of the narrative we can create.